New kit
Electra is constantly buying new kit.
Always with an eye on the current industry trends and technological developments.
Here are our most recent purchases.
Zeiss Contax TLS rehoused set (delivery 2024)
The Zeiss Contax lenses were originally released in the seventies, around the same era as the legendary Zeiss Super Speeds. The Contax lenses have the renowned T* coatings and a wonderful optical design. Originally designed for the stills photography world, these lenses have great coverage coupled with an organic character that differentiates them from any modern optics. They’re often dubbed the ‘full frame super speeds’ and we can see why they’ve gained this reputation.
300 degrees of focus rotation on a non-linear cam.
Replacement circular iris for perfect bokeh.
95mm fixed front with no telescoping.
MM core set comprises 18mm, 25mm, 35mm, 50mm, 85mm, 100mm, 135mm.
Tribe7 Blackwing7 lens set
BLACKWING7 optics exhibit unique imaging properties which arise from the introduction of controlled distortion during the development and manufacturing processes. This distortion is modular and allows a level of tuneability over key parameters which shape many creative characteristics of the lenses.
T-tune BLACKWING7 primes are very much the workhorse lenses in the range. They have a tuning profile which further exaggerates contrast roll-off to the edge of the frame and provides increased edge halation. T lenses have a unique personality and are designed to render a slightly softer, more artistic image, with a higher degree of light reactivity and more vibrant flaring characteristic due to the use of vintage-style single-coated optics.
DJI Transmission high brightness monitor tx/rx
Integrated solution for long range transmission with low lag and up to 23 channels with an auto hopping facility for higher reliability transmission.
Capable of handling an unlimited number of receivers. The TX stream is also capable of handling Metadata, lens information, and triggers for main camera types.
ARRI Alexa 35
ALEXA 35 is a 4K Super 35 camera that elevates digital cinematography to unprecedented heights.
ALEXA 35 measures at 17 stops of dynamic range, far more than any other digital cinema camera. Along with accurate colours from bold hues to subtle tones and more sensitivity (up to EI 6400) with lower noise. Easy operation, robust build quality, new electronic accessories, and a completely new mechanical support system.
Canon CN8 x 15 IAS S E1/P1 4K Cine Servo Lens T2.95-3.95
With its versatile focal range from a wide 15mm, up to an impressive telephoto range of 120mm, the CN8x can further extend up to 180mm via the built-in 1.5x extender whilst offering full frame
sensor coverage.
To support future productions, the 8K optical performance can be maintained across the full focal length, which guarantees consistently high image quality across the entire frame.
Instagrid One Max portable power unit
230v mains supply from a 2.1 kWh portable battery pack, that can deliver constant 3.6kw sine wave power.
Weighing only 20kg, this unit could power a collection of cameras, monitors and lighting simultaneously, with only a two and a half hour charge time from zero, when it’s exhausted.
No CO2 emissions, waterproof, and no noise, perfect for location shooting, where mains grid power isn’t available.
